Bela Lugosi once famously said, “It is women who love horror. Gloat over it. Feed on it. Are nourished by it. Shudder and cling and cry out — and come back for more.” He was as right then as he is now. Women love horror. And yet here we are in 2017, and even though more than half of all horror film ticket buyers are women, people still believe we aren’t interested in scary stories.
For me, the greatest communication challenge that I encountered while working on my film happened during the prep phase, where I was still scrambling to raise funds and cast my leads. This was my first feature and a lot of people just weren’t sure of me yet. And short of surgically implanting someone into my head, it was nearly impossible to convey to them how the film was going to feel different than just what they could read on the page. I knew from the onset that I wanted to make a stylized film and you can obviously show people a million images of things that inspire you or are in the vein of what you’re going for but the actual result of what you’re trying to do doesn’t really exist yet, so it can be very difficult to explain.